In summary:
- Netflix is raising subscription prices across all tiers, with PCWorld reporting the premium 4K plan jumping to $26.99 monthly, a $2 increase.
- The Standard ad-free plan now costs $19.99 and the ad-supported Basic plan rises to $8.99, both representing significant price hikes.
- New subscribers face these higher rates immediately, while existing customers will see changes on their next billing cycle.
Ever feel like you’re not paying enough for Netflix? No? Well, Netflix thinks you’re not paying enough for Netflix, and it’s raising prices accordingly.
Starting now, new subscribers will pay a whopping $26.99 for Netflix’s premium 4K plan, a $2-a-month price hike compared to the previous rate.
Meanwhile, the Standard ad-free plan is also getting a price increase, with its monthly rate going up $2 a month to $19.99. The increase follows last year’s price hike for Netflix Standard, which was a first for that tier. Prior to the 2025 price increase, Netflix’s HD-only standard plan cost just $15.49 a month.
Finally, Netflix’s ad-supported Basic plan is going up to $8.99 a month, representing a buck-a-month increase.
The Netflix price increases are effective now for new subscribers, while existing subscribers will see the higher rates kick in at the beginning of their next billing period.
Netflix is raising its rates just weeks after it withdrew its bid for Warner Bros., with Paramount now seen as the likely suitor for HBO Max’s parent company.
Wall Street cheered Netflix’s move to back away from the Warner Bros. deal, and with both its subscription rates and stock price moving up, the streaming giant likely felt the confidence to raise its rates yet again.
Good for them, not so great for us.
Author: Ben Patterson, Senior Writer, PCWorld
Ben has been writing about consumer technology for more than 20 years, and now focuses his reporting on AI as it relates to the basic human experience. His coverage of artificial intelligence interrogates the latest LLMs, and how they can be used at work and at home to be best prepared for the AI revolution. “AI is going to change our lives sooner than we think,” Ben writes. “Our best way to adapt is by using it every day.” Ben has been a PCWorld author since 2014, and has covered everything from laptops to security cameras before launching PCWorld’s AI beat. Ben's articles have also appeared in PC Magazine, TIME, Wired, CNET, Men's Fitness, Mobile Magazine, and more. Ben holds a master's degree in English literature.