In summary:
- PCWorld reports on Bluesky’s new AI app called Attie, which allows users to customize their social feeds using natural language prompts.
- Powered by Anthropic’s Claude, the app lets users “vibe-code” their feeds with requests like “tech news but skip the crypto drama.”
- Currently in closed beta, Attie faces mixed user reactions with some expressing concerns about AI manipulation of their social media experience.
We’ve been seeing a lot about how AI tools like Claude Code and Codex can vibe-code apps and web pages, but that’s just the tip of the iceberg. What else can you vibe code? Here’s an interesting possibility: your social feed.
The folks behind Bluesky just unveiled Attie, which it’s billing as the first “agentic” app for atproto, the decentralized social network that’s the backbone of Bluesky and other open social services.
Just like such vibe-coding apps as Claude Code, Codex, and Loveable, Attie (which is currently in closed beta) presents you not with a thicket of drop-down menus or keyword filters (like those “what are you interested in?” buttons), but a simple chat box.
Using natural-language prompts, you type what you want to see in your social feed, anything from “give me art posts from people I follow plus similar creators” to “show me tech news but skip the crypto drama,” and Attie will build a social feed for you.
As described by interim Bluesky CEO Toni Schneider at the ATmosphere Conference in Vancouver, British Columbia this past weekend, Attie is more than just a social search engine.
Powered by Anthropic’s Claude, Attie will let you take charge of your social graph in ways that aren’t possible on closed networks like Facebook, Instagram, and X. “You control it, you shape it, without having to write code or know how to set up those feeds,” Schneider told TechCrunch. “It’s an AI product, but it’s an AI product that’s very people-focused.”
It all sounds interesting on paper, but the whole concept of Attie is getting pushback from users who say they joined Bluesky to avoid AI manipulation of their feeds.
“We don’t want, we don’t need AI systems or suggestions,” wrote one user on Bluesky. “It’s a waste of resources and will sour your user base on the platform.”
“I already got the social experience I wanted, simply by following the accounts I find interesting and blocking those I’m not interested in hearing from,” wrote another user on Reddit. “Don’t really need an LLM for that.”
Initially, Attie will be a standalone app for creating and viewing customized social feeds, but the plan is for Attie’s feed-building abilities to roll out to Bluesky and other atproto-compatible social services.
Even better, Attie could pave the way for everyday users to vibe-code their own social networks on top of Bluesky’s open AT Protocol, Bluesky execs said at the ATmosphere conference.
Author: Ben Patterson, Senior Writer, PCWorld
Ben has been writing about consumer technology for more than 20 years, and now focuses his reporting on AI as it relates to the basic human experience. His coverage of artificial intelligence interrogates the latest LLMs, and how they can be used at work and at home to be best prepared for the AI revolution. “AI is going to change our lives sooner than we think,” Ben writes. “Our best way to adapt is by using it every day.” Ben has been a PCWorld author since 2014, and has covered everything from laptops to security cameras before launching PCWorld’s AI beat. Ben's articles have also appeared in PC Magazine, TIME, Wired, CNET, Men's Fitness, Mobile Magazine, and more. Ben holds a master's degree in English literature.